It seems the “Human Network” is no more in a new campaign for Cisco from GS&P. In fact, Cisco is moving on to a new tagline, “Tomorrow Starts Here,” which is in line with 2012’s consumers who find technology and the promise of sentient robots beings much more valuable than humanity. In other words, Skynet is now your sole provider of network solutions, and Cisco is their new sub-brand.
The above TV spot, which is part of an integrated campaign titled “The Internet of Everything” (see what I mean?), travels around the world in its effort to mix pictures of frightened looking people with visual representations of sweet, flawless data. The soft narration along with the quick-changing cuts have an air of IBM marketing to them, minus IBM’s trademark blue bars. In fact, “Tomorrow Starts Here” and IBM’s “Smarter Planet” have a bit of the same tone, at least in contrast to their old taglines (“Human Network” and “Power to the People” respectively).
Cisco’s new campaign, as you might imagine, also features a Twitter hashtag campaign using #IoE, which some may confuse with Internet Explorer (a product of Microsoft, another subsidiary of Skynet). Either way, as long as we’re all on “Team Internet,” we should be totally cool with our new robot overloads brutally murder everyone else. And, as long as we’re on the topic, good thing that social media will soon be entirely comprised solely of robots talking back and forth to each other. In the meantime, enjoy an augmented reality print ad for Cisco and few credits after the jump.
GOODBY SILVERSTEIN & PARTNERS
Partner: Rich Silverstein
Executive Creative Director: Rick Condos and Hunter Hindman
Art Director: Tyler Magnusson
Copywriter: Matt Rivitz
Executive Producer: Hilary Coate
Production Company: Directors Bureau
Director: Mike Mills
Director of Photography: Jakob Ihre
Executive producer: Lisa Margulis
Line Producer: Mala Vasan