Choice Hotels Assigns New Agency

By Matt Van Hoven 

Choice Hotels are a conglomerate of hoteliers you may be familiar with: EconoLodge, Comfort Inn, Clarion, Comfort Suites, Rodeway Inn and Clarion Suites. Today we’re hearing the company has chosen a Boston’s Doner, a claim that Choice Hotels representation would not confirm. The company did assert that they’ve chosen a new agency, but stated more information will be made available later this week or next.

According to AdWeek, the account was handled by Arnold in Boston. The Havas agency became AoR in 2000.

This is the first news we’ve heard from Doner since that whole John DeCerchio thing, and the pension business. The agency did not immediately respond to a request for comment.

More: “What’s It Like Inside Doner, Right Now?

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