CHI&Partners Celebrates Holiday “#ColourInvasion” for Carphone Warehouse

By Erik Oster 

CHI&Partners launched a new holiday campaign for Carphone Warehouse enititled “#ColourInvasion” promoting the large number of color exclusives available in its stores for the holiday season.

The spot is set in a dark, gloomy seaside town that (as you may have guessed from the title) receives a sudden invasion of color. That color arrives courtesy of a group of bikers, all decked out in colorful clothing to create a kind of motorcycle chain rainbow. Keeping things on the minimalist side, the spot lets the color speak for itself, without any intrusion from voiceover. The campaign is running online on Carphone Warehouse’s YouTubeFacebook and Twitter channels, as well as the brand’s online content hub, The Lowdown. Yesterday the rband also launched a competioon across its social channels, affording customers the opportunity to win an “exclusively colored handset every day for two weeks” and the chance to win a grand prize of a Harley Davidson 883 Matte Black Roadster.

“The work is an epic, vibrant, dollop of colour hitting Britain’s shores with impact,” said Rob Webster and Alexei Berwitz, creative directors at CHI&Partners, in a press release. “Here, the team have created a campaign which is as joyously simple as the brief that inspired it.”


Brand: Carphone Warehouse

Client: Julian Diment, Marketing Director Europe; Peter Fennel, Head of Marketing Communications UK


Agency: CHI&Partners

CEO: Nick Howarth

Chief Strategy Officer: Neil Goodlad

Business Director: Sam Lewis


Executive Creative Director: Jonathan Burley

Creative Directors: Rob Webster & Alexei Berwitz

Creative team: Will Cottam & James Crosby

Producer: Ollie Tancock


Media agency: m/SIX

Media planner: Matthew White


Production company: Hobby Film

Director: Magnus Renfors


Producer: Erik Liss