The 46th ANDY Awards’ Best in Show prize (in a new category called “Earned Media”) went to TBWA\Chiat\Day LA for its Gatorade “Replay” effort (trailer below), which resurrected a high school football rivalry after 15 years last spring and was intended to motivate those over 30 to get off their ass and exercise.
TBWA overall won four ANDY awards, but it was the global networks at JWT and Leo Burnett that tied for the most at six each. Other big ANDY winners included Euro RSCG with five awards, DDB with three and W+K Portland, Goodby, CP+B and BBDO all with two.
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