Kevin Lynch, a Chicago-based copywriter at Energy BBDO’s digital arm Proximity, has come forth as the creator of ChicagoansforRio.com, a site in which Lynch turns his back on his hometown to lobby instead for Rio De Janeiro to be the site of the 2016 Olympics.
Lynch’s self-outing now debunks speculation that Brazilian backers of the Rio bid were the perpetrators. Lynch claims he bought the URL back in March, paying $50 for the web hosting and enlisting programming and design friends to help build it as a result of his waning support for the Chicago bid.
The mocking site includes factoids, video, a head-to-head graph and a comparison tally between Chicago and Rio city deficits. And to think the President went all the way to Denmark this week to lobby for the Windy City.