CHI & Partners latest for Lexus’ “Amazing in Motion” campaign is a visually stunning look at performers in LED suits exploring the Kuala Lumpur skyline.
The LED suits were created by costume designer Vin Burnham and technical director Adam Wright, with inspiration from Lexus’ “iconic spindle grille and LED headlights.” Director Adam Berg and his team then utilized a “purpose built computer system and complex DMX software” (which, we imagine, stops, drops, and opens up shop), “created to wirelessly trigger the suits to strobe on demand” and captured a group of stunt men and acrobatic performers as they made the Kuala Lumpur skyline their playground. It’s a simple concept, but it makes for a visually intriguing 60 seconds, even if viewers are left wondering what they’re watching an ad for until right before the “Amazing in Motion” tagline. Since it’s so hard to take your eyes off of, that might not even be a problem. Stick around for credits after the jump (and find more info at the official campaign site).
Credits:
Advertising Agency: CHI & Partners, USA
Social media agency: The Social Practice
Executive Creative Director: Jonathan Burley
Creative Director: Monty Verdi
Copywriters: Colin Smith, Angus Vine
Art Directors: Angus Vine, Colin Smith
TV Producer: Nicola Ridley
TV Production Assistants: Adam Henderson, Will Parnall
Content Producer: Emma Hodson
Digital / Content Creatives: Simon Findlater, Ben Stump
CEO: Nick Howarth
Planner: Rebecca Munds
Business Director: Jack Shute
Account Director: Catherine Peacock
Account Manager: Hannah White
Production Company: Stink
Director: Adam Berg
Producer: Ben Croker
DOP: Mattias Montero
Local Production Company: Passion Pictures Malaysia
Local Production Company Producers: Sheen S. Singh, Jaan Kit
Rigging Team: Baan Rig
Editor: Paul Hardcastle / Trim
VFX Supervisor: Franck Lambertz / MPC
Colourists: Mark Gethin, Jean-Clement Soret / MPC
Post-production producer: Paul Branch / MPC
Audio post-production: Sam Ashwell, Sam Robson / 750MPH
Music Composition: Danielle Johnson / Sesac
Suit Designers / Technicians: Vin Burnham, Adam Wright
Music Company: Platinum Rye
Music Supervisors: Arnold Hattingh, Paul Brown
Writer: Danielle Johnson / Sesac
Publishing: Computer Magic Music / Sesac
Master recording: Computer Magic
Content Production Company: Stink
Content Director: Morrish
Content Producer: Helen Power
Content DOP: Ryan Carmody
Content Editor: Ben Canny
Colourist: Kai Van Beers / MPC
Post production producer: Hannah Ruddleston / MPC
VFX supervisor: Marcus Moffatt / MPC
Audio Post-Production: 750MPH