It appears to be more of a formality than anything as we’ve been told that Steve Chavez was already leading creative at Leo Burnett’s Detroit branch. Anyhow, now we’ve received confirmation that the creative exec has been elevated to the newly created position of chief creative officer at the agency. Chavez, who has been with Leo’s Motor City branch for three years, most recently served as ECD on the Chevy Silverado relaunch campaign and has overseen global work for the agency on its overall General Motors business.
Prior to Leo, Chavez spent five years as a creative director at Saatchi & Saatchi LA and has also held senior creative positions at the likes of Ogilvy and Doner. Leo Burnett did a Q+A of sorts with its new Detroit CCO, which you can read here.