It took approximately four months, but it appears that JP Morgan Chase has finally made its decision to hand its digital ad business to Publicis Groupe agencies Razorfish and Rosetta. Adweek reports that the Chase pitch involved four of the major holding companies including Omnicom, Publicis, IPG and Dentsu. JPMorgan Chase previously worked with Austin-based T3 on digital. Said agency was invited to participate.
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