On the heels of his new reality show Best of British, ad magnate and art aficionado Charles Saatchi will be releasing his modestly titled tome, My Name is Charles Saatchi and I am an Artoholic: Everything You Need to Know About Art, Ads, Life, God and Other Mysteries and Weren’t Afraid to Ask via Phaidon.
The press-shy Saatchi will finally open up to readers by answering various questions posed to him by journalists, critics and the public. Priced at a scant $10, the book might make for a more interesting read than fellow Pulitzer potential Alex Bogusky’s opus.