Chandelier Heads Back to School with Old Navy, Julia Louis-Dreyfus

By Erik Oster Comment

Chandelier brought back Veep star Julia Louis-Dreyfus for its back-to-school campaign for Old Navy.

The new spots cast Louis-Dreyfus, who took over for Amy Poehler last December, as an overbearing mom humiliating her pre-teen son while driving him to school. It’s a good fit for the actress, and “First Day of School Style” is easily her best for the brand so far. The ad shows her character’s son opining that all the other kids look cool for the first day of school while he looks like the family’s lawyer. After asking the youngsters where they got their clothes, much to her son’s horror, she decides that he’ll be late for the first day following an excursion to Old Navy. It’s a funny, easily relatable premise, and the ad concludes with what is the closest Chandelier has come to making its run-to-the-store ending seem like a natural conclusion to the action, not exactly an easy feat. The 30-second “Picture-Day Denim” follows a similar formula, but doesn’t hit quite the same comedic notes. As usual, the brand released a pair of outtakes videos along with the ads, which we’ve included below.


Credits:

Client: Old Navy
Agency: Chandelier
Creative Directors: Richard Christiansen, Lena Kuffner
Associate Creative Director: Michael Scanlon
Executive Producer: Sara Fisher
Account Director: Eileen Eastburn
Production Coordinator: Camilla Rothenberg
Writers: Josh Meyers, Laura Kraftt, Brad Hall, Patty Wortham, Matt Goldman
Producers: Chris Noble, Jill Andresevic

Production Company: Hungry Man
Director: Wayne McClammy
Executive Producers: Mino Jarjoura, Dan Duffy
Line Producer: Dave Bernstein
DP: Guillermo Navarro

Editorial: Final Cut NYC
Editor: Paul Zucker
Assistant Editor: Betty Jo Moore
President: Stephanie Apt
Executive Producer: Lauren Bleiweiss
Post Producer: Mackenzie Alexander

Telecine: Color Collective
Colorist: Alex Bickel
Producer: Claudia Guevara

Audio Post: Sonic Union
Mixer: Mike Marinelli

Visual Effects Studio: Significant Others
2D Visual Effects Artist: Dirk Greene
Producer: Alek Rost

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