Chandelier Creative, Amy Schumer Return for Old Navy

By Erik Oster 

Back in August, Chandelier Creative turned to Amy Schumer as the latest female comedian to serve as an Old Navy spokesperson, following turns from Amy Poehler and Julia Louis-Dreyfus. Last week Schumer returned for a new “Jeans” spot promoting a weekend sale.

The spot focuses on a night out with friends in which Schumer is initially annoyed that her buddies went shopping without her and then please to find they picked her up a pair of colorful jeans. So pleased, in fact, that she insists on changing into them right away.

The spot finds Chandelier Creative and Schumer treading familiar territory that feels a bit worn thin. On the other hand, it’s a relief to see Old Navy moving away from the run-to-the-store ending in every spot, so maybe there’s some hope for future efforts to break out of the rut.

Credits:
Advertising Agency: Chandelier Creative, New York, USA
Creative Directors: Lena Kuffner, Richard Christiansen
Copywriter: Josh Meyers / Laura Kraft
Executive Producer: Sara Fisher
Account Director: Eileen Eastburn
Producer: Gulshan Jaffery
Account Coordinator: Taylor Kraus
Production Company: Hungry Man
Director: Wayne McClammy
Executive Producers: Mino Jarjoura, Dan Duffy
Line Producer: Dave Bernstein
Director of Photography: Matthew Libatique
Editorial: Rock Paper Scissors
Editor: Christjan Jordan
Executive Producer: Raná Martin
Telecine: C03
Colorist: Dave Hussey
Audio Post: Heard City
Mixer: Philip Loeb
Finishing: MPC NY
Executive Producer: Camila De Biaggi
Finishing Producer: Brendan Kahn

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