Back in August, Chandelier Creative turned to Amy Schumer as the latest female comedian to serve as an Old Navy spokesperson, following turns from Amy Poehler and Julia Louis-Dreyfus. Last week Schumer returned for a new “Jeans” spot promoting a weekend sale.
The spot focuses on a night out with friends in which Schumer is initially annoyed that her buddies went shopping without her and then please to find they picked her up a pair of colorful jeans. So pleased, in fact, that she insists on changing into them right away.
The spot finds Chandelier Creative and Schumer treading familiar territory that feels a bit worn thin. On the other hand, it’s a relief to see Old Navy moving away from the run-to-the-store ending in every spot, so maybe there’s some hope for future efforts to break out of the rut.
Advertising Agency: Chandelier Creative, New York, USA
Creative Directors: Lena Kuffner, Richard Christiansen
Copywriter: Josh Meyers / Laura Kraft
Executive Producer: Sara Fisher
Account Director: Eileen Eastburn
Producer: Gulshan Jaffery
Account Coordinator: Taylor Kraus
Production Company: Hungry Man
Director: Wayne McClammy
Executive Producers: Mino Jarjoura, Dan Duffy
Line Producer: Dave Bernstein
Director of Photography: Matthew Libatique
Editorial: Rock Paper Scissors
Editor: Christjan Jordan
Executive Producer: Raná Martin
Colorist: Dave Hussey
Audio Post: Heard City
Mixer: Philip Loeb
Finishing: MPC NY
Executive Producer: Camila De Biaggi
Finishing Producer: Brendan Kahn