Century 21 Puts All Marketing Up for Review

By Matt Van Hoven 

PRWeek reports that real estate company Century 21 is putting all of its marketing business up for review, including advertising and public relations.

The advertising business has been in McGarryBowen’s hands since 2005, according to AdAge (note: this and most AdAge stories regarding Century 21 are behind the publication’s pay wall &#151 so we linked to the search page), before which it had been with Lowe. Earlier this year Century 21 announced it was moving toward an all-digital strategy, cutting off TV in lieu of an online-only approach.


Representatives from Century 21 and McGarryBowen were not immediately available for comment.

Via PRNewser

More: “We Hear: McGarry Bowen Wins Verizon Wireless Project (We Think it’s Android)