adam&eveDDB released a Pride Month spot for Google’s Android featuring Android-ified versions of celebrities entitled “And Proud.”
The ad opens on an animated version of diver Tom Daley, created to look similar to the Android mascot and decked out for Pride Month, diving into view with the message “Tom and Proud.” He’s soon joined by version of other celebrities, including actor Ian McKellen, musicians Jessie J, Sam Smith and Conchita Wurst, and YouTube stars Tyler Oakley and Hannah Hart. Other characters soon join the celebrities and fill the screen with festivities. “Let’s party for pride,” appears on screen, followed by the Android logo and “Be together. Not the same.” tagline. Viewers are then prompted to “join the party” by making their own Android character with a website that is part of the larger “Androidify” campaign. Those who submit to he site, or use the mobile app to the same effect, can see their characters in the global online Pride parade June 27-28 and select characters will also be chosen to appear on floats in Pride parades in New York, San Francisco and London.