CDW Wants to Consolidate

By Matt Van Hoven 

Update: We’re told Grey/G2 and DraftFCB are in on the pitch as well.

Word on the street is JWT CET (Communications, Entertainment, Technology), OgilvyOne’s Soho Square and Ogilvy Chicago are having it out for CDW, which is looking to consolidate their communications into one unit. Each of these agencies are already on the client’s roster and apparently CDW isn’t shopping outside the three incumbents.

As it stands, JWT CET (based out of Atlanta, but not JWT Atl) holds the branding and creative work. A win for them would mean a big chunk of DM busyness.


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