CCO Calle Sjoenell Leaving Ogilvy New York

By Patrick Coffee 

CalleSjoenellFB_400x400This morning we can confirm that Chief Creative Officer Calle Sjoenell will soon leave Ogilvy New York to return to his native Sweden.

Sjoenell spent five years at BBH, reaching the deputy CCO level before joining Ogilvy in 2012. During his more than two years at Ogilvy New York, he helped produce work for clients ranging from Caterpillar, Norelco, Phillips and Fanta to, most recently, Coca-Cola and Depend.

His brother Pelle also currently serves as ECD at BBH LA.


While the internal Ogilvy memo doesn’t give us much in the way of details, the Swedish magazine Resume reports that Sjoenell will soon be “home after eight years in the United States” and that he has accepted the role of Creative Director at Lowe Brindfors. He will replace Rickard Villard, who left the agency in May.

The internal memo from Global CCO Steve Simpson below.



After living and working for eight years in the U.S., Calle Sjoenell is leaving Ogilvy & Mather and returning to Sweden. This may come as a surprise to many of you. Yes, Calle is Swedish.

Calle is leaving for “personal reasons.” This may be one of the few instances in which this phrase is not a euphemism. He is returning to Sweden because of a confluence of events, including the imminent arrival of his second child.

Calle has accepted a role with an agency based in Stockholm, but in the meantime he insists on leaving current projects, clients and teams in good shape.

Calle has been part of an increasingly deep bench of creative leadership in New York. He has formed an excellent partnership with Alfonso Marian, and he has been a key supporter of Matt Bonin’s work toward creating a truly integrated production model.

In the 26 months he served as CCO of O&M Advertising NY, Calle stabilized key accounts, led important projects for clients like Philips, IKEA and Kimberly-Clark, and won assignments from new and current clients. Calle moreover helped make the agency a creative shop to watch: for example, our work was featured seven times in the pages of Creativity in just the last eight months.

Throughout his tenure, Calle wore the pressures of the job lightly. He was able to manage the demands and complexity of this very large agency with an unfailing enthusiasm and spirit of fun, and he brought to the work a pure delight in ideas. We will miss his optimism, his enthusiasm and his eerily ever-present smile. We will not miss his scarves.

Please join me in wishing Calle and his family the very best of luck.