Cavalry Revisits History to Promote Coors Banquet Beer

By Kiran Aditham 

MillerCoors has been quite busy this week.

Just days after launching a beat-driven, millennial-focused spot from Commonground, the beer giant has shifted gears to the opposite end of the spectrum with ads that delve into its backstory.

Created by WPP-owned, Chicago-based Cavalry, which grabbed the baton from FCB on ad duties for MillerCoors two years ago, the Noam Murro-directed ads shed light on the history of the Coors brand, weaving a narrative that includes its founder and those who lit the spark.

Yes, the slow-burning voiceover of Sam Elliott — who’s been guiding us through the Coors journey since 2007 — makes its stoic return (as does the legend of the brand’s Banquet beer line).

This latest effort will also include an Instagram campaign as well as OOH work in the coming months.

Marty Stock, CEO

Karl Turnbull, CSO

Jim Larmon, CCO

Jonathan Ozer, VP, CD Copywriter

Tony Pawela, CD Copywriter

David McCradden, ACD Art Director

Brian Smego, Head of Production

Ashley Geisheker, Executive Producer

Jennifer Gerwen, VP, Management Director

Jennifer Roover, Account Director

Mike Czuba, VP, Planning Director

Madeline Nies, Content Strategy Director

Logan Bennett, Sr. Planner, Digital Strategy

David Farley, Assistant Account Executive