MillerCoors has been quite busy this week.
Just days after launching a beat-driven, millennial-focused spot from Commonground, the beer giant has shifted gears to the opposite end of the spectrum with ads that delve into its backstory.
Created by WPP-owned, Chicago-based Cavalry, which grabbed the baton from FCB on ad duties for MillerCoors two years ago, the Noam Murro-directed ads shed light on the history of the Coors brand, weaving a narrative that includes its founder and those who lit the spark.
Yes, the slow-burning voiceover of Sam Elliott — who’s been guiding us through the Coors journey since 2007 — makes its stoic return (as does the legend of the brand’s Banquet beer line).
This latest effort will also include an Instagram campaign as well as OOH work in the coming months.
Marty Stock, CEO
Karl Turnbull, CSO
Jim Larmon, CCO
Jonathan Ozer, VP, CD Copywriter
Tony Pawela, CD Copywriter
David McCradden, ACD Art Director
Brian Smego, Head of Production
Ashley Geisheker, Executive Producer
Jennifer Gerwen, VP, Management Director
Jennifer Roover, Account Director
Mike Czuba, VP, Planning Director
Madeline Nies, Content Strategy Director
Logan Bennett, Sr. Planner, Digital Strategy
David Farley, Assistant Account Executive