Cavalry Crafts ‘Anthem’ for Coors Light

By Erik Oster 

Cavalry has a new campaign for Coors centered around a 30-second anthem ad.

The spot opens up with man with goggles on staring at a bottle of Coors, presumably at a bottling plant, accompanied by the message “Coors Light is always cold filtered.” Then the scene shifts to a group of friends out at a bar and the message continues, “Because Friday” and the scene shifts again to a house party as we see “Leads to Saturday” on the screen. The spot goes on to suggest that “…every day deserves cold bottled” Coors Light. It’s all pretty straightforward and not a bad approach for a beer whose biggest selling point is how cold it is. Still, we can’t help but wish that they’d air this one as well.


Client: Coors Brewing Company
Title: “Anthem”

Agency: Cavalry
Chief Executive Officer: Marty Stock
Chief Creative Officer: Jim Larmon
VP/Creative Director: Andrew Holton
ACD/Art Director: David McCradden
CD/Copywriter: Antony Pawela
Head of Production: Brian Smego
Executive Producer: Ashley Geisheker
Broadcast Business Manager: Theresa Sabatino
VP, Management Director: Jennifer Gerwen
Account Director: Kent Rademaker
Account Executive: Anna Bradbury
Assistant Account Director: Kelsey DeMarco

Production Company: Brand New School
Managing Partner: Devin Brook
Director: Ahmet Ahmet
DP: Shane Hurlbut
VFX Supervisor: Todd Mesher

Post Production: Brand New School
Creative Director: Ahmet Ahmet
Designers: Andy Bernet, Carlo Flores
Lead Compositor: Todd Mesher
3D Animation: Kim Im, John Cherniak, Billy Malone, Tim Kadowaki, Leo Juarez
2D Animation: Adam Smith, Maighty Tran, Brian Do
Storyboard Artists: Tristyn Pease
Flame Artist: Todd Mesher, Elad Offer, Fernando Souza
Compositor: Adam Smith
Managing Partner: Devin Brook
Executive Producer: Paul Abatemarco
Producer: Alex More

Telecine: Company 3

Artist: Sean Coleman
Mix: Another Country