View Post Agencies | Brands | Campaigns | Digital | People | Social Media One Trick Pony Unites Branson, Goldsmith for Virgin Hotels By Erik Oster on Aug. 26, 2014 - 3:46 PM One Trick Pony got together Virgin billionaire Richard Branson and Jonathan Goldsmith — the actor perhaps most well-known for playing “The Most Interesting Man in the World” in the ongoing Dos Equis campaign R ...
View Post Agencies | Brands | Campaigns | Digital | Social Media | TV RPA Spreads ‘Summer Cheerance’ for Honda By Erik Oster on Aug. 4, 2014 - 1:32 PM RPA has launched a new integrated campaign for Honda highlighting the brand’s summer clearance event and attempting to spread summer cheer, under the face-palm worthy title “Summer Cheerance.” To be fair, “ ...
View Post Agencies | Brands | Campaigns | Digital | Social Media | TV DDB California Brings Back ‘Snap Into a Slim Jim’ By Erik Oster on Jul. 29, 2014 - 11:35 AM DDB California brings back Slim Jim’s classic “Snap Into a Slim Jim” tagline in their latest campaign for the brand. The new campaign targets the 18-25 crowd, most of whom are probably too young to remember the l ...
View Post Agencies | Brands | Campaigns | Digital | Social Media | What The?? Wongdoody Channels Cartman for Coffee Bean By Erik Oster on Jul. 18, 2014 - 3:18 PM Wongdoody has launched a new campaign for The Coffee Bean & Tea Leaf, their first for the beverage retailer, and the brand’s largest campaign to date. A 30-second online spot entitled “Cool Kew” (featured abo ...
View Post Agencies | Campaigns | Social Media Move Over, #YOLO; Pfizer Brings the #FOGO By Shawn Paul Wood on Jul. 16, 2014 - 12:50 PM If someone asked you what sort of business would spark the next social media trend, odds are that the word pharmaceuticals would not come to mind. Pfizer hopes to defy convention by capitalizing on its “Get Old” campai ...
View Post Ad Biz | Agencies | Social Media Dutch Agency Promotes ’99 Days of Freedom’ in Response to Facebook Mood Experiment By Shawn Paul Wood on Jul. 14, 2014 - 12:52 PM The Netherlands’ Just (part of the Dutch Digital Agencies network) recently made global news because of a non-profit initiative called “99 Days of Freedom” designed to encourage everyone to avoid Facebook for th ...
View Post Ad Biz | Social Media You Will Now Have to Use Snapchat Because Teenagers By Shawn Paul Wood on Jul. 11, 2014 - 2:00 PM Three years ago, Snapchat took social media by storm. The thought of sending pictures and text that would “disappear” after only seconds of viewing appealed to tech addicts but raised some questions about privacy. Even ...
View Post Social Media Twitter’s New CTA: Buy Now, Tweet Later! By Shawn Paul Wood on Jul. 9, 2014 - 2:37 PM We discussed it until we exhausted every clever headline copywriters would send us for a nominal fee — social media advertising is here to stay. Despite our opinions on its alleged effectiveness, clients are going to take a ...
View Post Agencies | Brands | Campaigns | Digital | Social Media | TV | What The?? W+K, Three Apologize for ‘Holiday Spam’ By Erik Oster on Jul. 8, 2014 - 11:07 AM Wieden+Kennedy have a clever new spot for U.K.-based mobile provider Three, in which the company makes a timely apology. The 60-second spot sees Three apologize for the rash of “holiday spam” resulting from the company ...
View Post Ad Biz | People | Social Media Agencies Officially Need to Pay Attention to Vine Now By Patrick Coffee on Jul. 2, 2014 - 3:56 PM You’ve heard of Vine, right? Of course you have–and we’ll go out on a sturdy limb in suggesting that most of our readers probably don’t think of Twitter’s six-second loop tool as the Next Big Thing in ...