View Post Brands BMW Group Mexico Names FCB as Creative and Digital Strategy Agency By Erik Oster on Dec. 21, 2020 - 11:49 AM The appointment follows FCB/SIX recently being named BMW's CRM agency of record for the U.S. and Canada.
View Post Ad Biz | Brands NBA Foundation Awards Marcus Graham Project Inaugural Grant By Erik Oster on Dec. 18, 2020 - 4:24 PM The national organization will expand programs for aspiring advertising, media and marketing professionals.
View Post Brands Plant-Based Alpha Foods Makes Mischief Agency of Record By Erik Oster on Dec. 11, 2020 - 3:34 PM The frozen foods brand tapped Greg Hahn's new agency for a "creative reimagining" in 2021.
View Post Brands Schleich Appointed 72andSunny Amsterdam as Strategic Partner for Global Growth and Transformation By Erik Oster on Nov. 30, 2020 - 3:51 PM The agency's responsibilities will include developing new global brand strategy and design guidelines.
View Post Brands Johannes Leonardo Named Lead Creative Agency for Kraft Macaroni and Cheese, Oscar Mayer and Kraft Singles By Erik Oster on Nov. 24, 2020 - 3:52 PM The appointment expands Johannes Leonardo's relationship with Kraft Heinz after being named lead creative across four brands last year.
View Post Brands Epoxy Brand J-B Weld, Famous for Nick Offerman Campaign, Names Planet Propaganda as AOR By Erik Oster on Nov. 12, 2020 - 3:35 PM Agency snaps up creative and strategy. The brand previously worked with TBWA\Chiat|Day, which worked on multi-year campaign with the Parks and Recreation star.
View Post Brands We Hear: Epsilon Retained Relationship With Walgreens Boots Alliance By Erik Oster on Nov. 6, 2020 - 1:21 PM Epsilon retained a relationship predating Publicis Groupe's acquisition, according to sources with knowledge of the account.
View Post Brands NBA Sends Media Buying and Planning Duties to Mediahub By Erik Oster on Nov. 3, 2020 - 3:44 PM The appointment follows a review reported around two months ago and the selection of Cartwright as creative agency for the 2020-2021 season.
View Post Brands NBA Passes Creative for 2020-2021 Season to Cartwright By Erik Oster on Nov. 2, 2020 - 2:45 PM The agency picked up the assignment on the strength of its "Whole New Game" campaign for the NBA earlier this year, according to sources with knowledge of the account.
View Post Brands BMW Appoints FCB/SIX as CRM Agency of Record in U.S. and Canada By Erik Oster on Oct. 30, 2020 - 3:54 PM FCB/SIX New York will lead the U.S. portion of the account with FCB/SIX Toronto leading the account in Canada.