Catch New York Signs First ECD

By Patrick Coffee 

marco catchMarco Cignini has joined Catch New York, a “growth agency” and self-described “think tank with a super-powered herd of nerds with a collection of hipster artistes, tech gurus, a barrage of bean-counters, and phone-attached-to-the-face client-huggers.”


Co-founder/CCO Douglas Spitzer started Catch in 2010 after stints at Arnold, AKA, Nitro and BBDO (as a freelancer), and last year the agency earned an Adweek profile.

Cignini will be the agency’s first ECD. Prior to the move, which happened last month, he was a creative director at KBS+; he founded that agency’s “Action Sports and Lifestyle Brand” division and oversaw some or all of the work done for Nike, MB, JBL, Under Armour, and Jay Z (because you asked, the agency helped him launch his first fragrance).

Before joining KBS in 2011, Cignini spent seven years at McCann, ascending to the role of EVP/GCD. He also specialized in sports/lifestyle clients during that period, working on ESPN, NFL, NHL, The Amry, Verizon, and various other accounts.

It’s not yet clear what Cignini’s role at Catch will encompass; the shop’s varied clients include AND1, Loews, HP, NBA, and United Healthcare.

More details to come (we assume) with the press release next week.