Earlier this month we heard that CarMax, the used car retailer made famous by a couple of Super Bowl spots, would soon be searching for a new AOR after parting ways with New York’s Silver + Partners. Neither the agency nor the company commented at the time, but today Adweek confirmed that report.
For a refresher, here’s the company’s 2011 Super Bowl spot:
Sources who didn’t notify us told Adweek that the never-announced review will start later this week and that the list has already been narrowed to three agencies located near the company’s Virginia headquarters:
- BBDO Atlanta
- McKinney
- The Martin Agency
Trusty Kantar Media says that the company spent more than $60M on media last year and that its spend for 2014 to date surpasses $44M. CarMax wants more exposure, which almost certainly means another Super Bowl ad this year.
We trust that the forthcoming ad will get a lot of attention and that the company’s business will continue to grow, because there’s always someone in need of a used car.
We hear the nice people at Uber can even help you with your loan…