Nashville-based Captain D’s, “the nation’s leading fast casual seafood restaurant,” appointed WPP’s The&Partnership as its agency of record, following a review managed by Los Angeles-based Select Resources International.
The&Partnership will be tasked with leading all aspects of brand marketing, creating national integrated campaigns composed of broadcast, digital, social media and shared mail. Empower MediaMarketing remains Captain D’s media buying agency of record.
“The team at The&Partnership impressed us with their unique ideas, strategic thinking and veteran restaurant experience that will bring excitement to our marketing efforts,” Captain D’s chief marketing officer Bob Kraut said in a statement. “We’re excited for this new partnership and look forward to taking the Captain D’s brand to the next level.”
“It became clear during the pitch that Captain D’s and The&Partnership share the same energetic entrepreneurial spirit,” added The&Partnership partner and CEO Andrew Bailey. “We’re excited to tap into every one of our creative disciplines to help take this amazing brand to even greater heights. We created The&Partnership to help write this exact kind of modern marketing success story.”
The news follows The&Parntership being appointed as lead creative agency for the Whitney Museum of American Art this past October and Toyota’s lead agency in Europe the following month. Last July, The&Partnership welcomed Wil Boudreau as North American CCO.