Guess being “an international performance coaching and training expert” paid off as Edmonton’s own Todd Herman was picked as “World’s Greatest Salesperson” at Cannes today. Herman beat out Tampa-based Eric Polins and former Panasonic marketing exec Lee Abbas for the prize, which includes that three-month fellowship at OgilvyOne.
What will this fellowship entail? Well, Herman’s main duty is to help craft a “sales guide for the 21st century,” which will be presented at the Direct Marketing Association’s annual conference on October 11 in San Francisco. Woo-hoo? Overall, the red brick-selling competition generated over 230 submissions on YouTube from 12 countries, more than 100,000 visits to the YouTube brand channel, and 90,000+ video views.