With the official start to the Cannes Lions fest merely days away, the folks behind the event have already got things started by naming the winners of their YouTube Good Work and 48 Hour contests. If you recall, Good Work was launched this year and called on creative types from around the world to respond to briefs from non-profits.
Looks like the global part seems to have worked out as the five Good Work winners that will be heading over to the French Riviera this year come from various shops including Draftfcb Chicago, BBDO Israel and Ogilvy Sydney. One of our personal faves from the bunch, in fact, happens to be the “Interactive YouTube Music Machine” (above) created by Ogilvy Sydney digital creative James Crawley, who’s supporting ETMLA.org.
And what the hell’s a contest without some controversy? A statement on the Good Work YouTube page, where you can view the rest of the winning work, reads in part: “It has come to the attention of the Organisers that one of the winners was in breach of the competition terms and conditions. The film in question was published online before being entered into Good Work and has therefore been withdrawn.” Uh oh, well, it’s the first year for this competition, so you’re bound to have some kinks.
As for the annual YouTube 48 Hour challenge, which this year asked those who enter to create, shoot and edit a video based on a brief from a charitable organization in two days and then make it “go viral,” the winners are Simon Friedlander, junior copywriter, DDB Sydney and R. Venkatraman, creative director, Creativeland Asia. Check out what earned them top nods here.