Can You Tell the Difference Between a DJ and a Financial Planner?

By Erik Oster 

Arnold continues its ongoing Public Awareness Campaign for Certified Financial Planner Board of Standards, Inc. today with the release of “Can You Tell the Difference?”

The 30-second TV spot presents several people with what they think is a professional financial planner, but is actually DJ/Pirates of the Caribbean actor Azmyth Kaminski, who shed 14 years of dreadlocks to appear in the ad. Kaminski asks individuals seeking financial advice if they would trust him as their financial advisor. When they reply that they would, he reveals his true identity. The stunt was designed to highlight the importance of selecting a financial advisor with CFP certification. “Anyone can hold him or herself out to the public as a financial advisor or planner,” says CFP Board CEO Kevin Keller, CAE.  “We urge consumers to seek someone who has demonstrated competency and ethics by achieving CFP certification, the highest standard for the financial planning profession.”

This latest phase of Arnold’s ongoing campaign includes print and banner ads in addition to the television spot, as well as sponsorship messages on National Public Radio and a retooled CFP Board website. Stick around for credits after the jump.



Executive Creative Directors: Wade Devers and Pete Johnson

Group Creative Director: Craig Miller

ACD/Art Director: Thomas Hair

ACD/Copywriter: Adam Koehler

Producer: Bill Goodell

Assistant Producers: David Entin and Rebecca Teitelbaum

Business Affairs: Maria Rougvie

Planner: Karin Wood

Marketing Producers: Cheryl Eklind and Jean Lee


Production Company: Third Street Mining Company

Executive Producer: John LaChapelle

Head of Production: Jennette MacLachlan


Production Company Line Producer: Andrew Travelstead

Director: Neil Tardio

Editorial Company: Accomplice Editorial

Editor: Collin Cameron

Sound Design: Soundtrack Boston

Music: Extreme Music