Can Carl’s Jr’s Grilled Cheese Soothe Morning After Woes?

By Kiran Aditham 

That is, in a sense, the question that the fast-food chain hopes to answer with its new Grilled Cheese Breakfast Sandwich, a $3 bite that launched today with the aid of this spot, dubbed “House Party.” (Sadly, neither Kid nor Play were involved.)

While somewhat reminiscent of last year’s “Smart Money” McDonald’s ad, what with seemingly hungover house guests being brought back to life by the aromas of a breakfast burger, 72andSunny’s latest (non-Super Bowl) effort does reemphasize the message behind this fast-feeder’s calorie-heavy cure-all.

“Mornings can be full of rude awakenings so we wanted to offer a new menu item that made the daybreak a little easier on people,” says Carl’s Jr. and Hardees CMO Brad Haley in a statement. “Grilled cheese sandwiches have always been one of America’s favorite comfort foods, and now, with the addition of eggs and the choice of your favorite breakfast meat – sausage, bacon or ham – all served on grilled sourdough bread, it’s the perfect way to jump-start any type of morning you’re having.”

The “House Party” spot, directed by Oscar winner Joachim Back, may not blaze any news trails as it sticks to 72andSunny and Carl’s Jr./Hardees sexy model-centric formula (this time with Olivia Frischer), but its timing and tone couldn’t be more appropriate as Super Bowl Sunday looms.

And yes, parent company CKE has you covered there as well.

AGENCY: 72andSunny

Glenn Cole Chief Creative Officer/Partner

Matt Jarvis Chief Strategic Officer/Partner

Justin Hooper Group Creative Director

Mick DiMaria Group Creative Director

Anthony Alvarez Lead Designer

Teddy Miller Writer

Sam Baerwald Director of Film Production

Molly McFarland Film Executive Producer

Brooke Horne Senior Film Producer

Taylor Stockwell Film Production Coordinator

Matt Johnson Group Strategy Director

Josh Hughes Strategist

Michelle McKinney Director of Business Affairs

Audra Brown Senior Business Affairs Manager

Maggie Pijanowski Business Affairs Manager

Calli Howard Business Affairs Coordinator

Judson Whigham Group Brand Director

Alexis Coller Brand Director

Michal David  Brand Manager

Ali Arnold Brand Coordinator

Jeff Sweat Director of Communications

Ginny Adams Communications Manager

Production Company: Anonymous Content

Director: Joachim Back

Senior Executive Producer: Eric Stern

Producer: Brian Quinlan

Editorial: Arcade Edit

Editor:  Will Hasell                                 

Managing Partner:  Damian Stevens           

Executive Producer: Nicole Visram       

Post Producer: Lizzie Shook-Winkler                 

Assistant:   Dean Miyahira  


POST FX: Brickyard

VFX Artist: George Fitz

Producer: Diana Young


Telecine: CO3

Colorist: Mike Pethel

Senior Producer: Matt Moran


Sound Design/Mix: ON Music & Sound

Mixer:  Chris Winston

Music:  Walker

Arranger: Judson Crane

Executive Producer: Genevieve Vincent

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