It’s a very quiet ad today, so it’s nice to see that amongst the meager amount of news is a win. Campbell Ewald has taken home media and buying duties for USAA. While the shop has recently been laying-off staffers due to the turmoil with GM, it’s nice to see that perhaps with this win, there won’t be more bodies on the unemployment line.
Of course, when there’s a winner, there’s a loser. Deutsch has held the account for the last year, but a new CMO has recently come to the USAA and you know what that (genearlly) means for the AOR. Lay-offs from Deutsch have been recorded at lower numbers than the majority of agencies. Hopefully, the USAA account won’t change that.