Campbell Ewald Promotes 22-Year Veteran Laura Rogers to ECD

By Patrick Coffee 

IPG’s Campbell Ewald announced today that it has promoted Laura Rogers to the role of executive creative director in its Detroit headquarters.

Rogers has spent 22 years with the agency, most recently holding the group creative director title and specializing in content marketing. In the new role she  reports to Jo Shoesmith, who became CCO in 2016.

Rogers has a great statement in the press release:

“There was a very vivid moment in my career when I recognized the important difference between doing great work and leading great work. A moment that made me realize the more minds that are able to bring an idea to life, the better the idea becomes. Since that ‘a-ha’ moment, I challenge myself to continually find ways to help people embrace collaboration, to see things differently, and to distinguish their unique talents. As a result, I am humbled and grateful of the talent that surrounds me every day.”

She joined Campbell Ewald as an art director in 1996 and, since then, has contributed to campaigns for such brands as USPS, Kaiser Permanente, U.S. Navy and USAA in addition to serving as a mentor for younger colleagues.

Moving forward, she will continue overseeing creative for the OnStar account as well as the properties Cadillac Magazine and Chevrolet’s New Roads Magazine, and content work for other clients including Valero and Meritage Homes.

Shoesmith called Rogers “a pioneer in modern content marketing,” adding that she has “contributed to the success of the agency in a significant way.”