Grey Shanghai launched what is very likely the strangest ad you will ever see for California Walnuts, with the K-Pop inspired music video ad
“Recess for the Mind,” aimed at the Chinese youth market. Yes, you read that correctly, a music video for walnuts.
The nearly three minute ad touts the brain-boosting powers of walnuts with a catchy tune featuring such classic lines as “California Walnuts…kakakakakakaka/Boost brainpower, score higher…kakakakakakaka” and “Brain cells, brain cells jumpstarting quickly.” It opens on some struggling students receiving failing test scores. Walnuts are launched into the classroom, and a girl group known as Recess Princess magically emerges, delivering the feel-good walnut anthem of the summer and promising “Better marks and no more worried family.” Just try to get this one out of your head.