Confectionary brand Cadbury has selected VCCP as its lead global creative agency, after the conclusion a review launched in March following the departure of the brand’s top marketer, Matthew Williams, last July.
VCCP London will be tasked with handling the full Cadbury portfolio of brands in the U.K. and Ireland, and serve as global lead for Cadbury Dairy Milk, The Drum reports.
“Cadbury is a brand every agency would love to see on their client list,” VCCP founder and group CEO Adrian Coleman said in a statement. “We are thrilled to be working with them and have big ambitions to develop some brave, standout work globally.”
Cadbury’s creative account was formerly handled by Publicis agencies Fallon and Saatchi & Saatchi. Fallon London’s work for the brand included the famous 2007 spot starring a drumming gorilla which was recently parodied by McCann Manchester for Aldi. More recently, Fallon attempted to bring back the brand’s Milk Tray Man character after over a dozen years.
The account win follows VCCP forming an international creative partnership with San Francisco’s MUH-TAY-ZIK | HOF-FER last May in a deal designed to offer “an alternative from typical holding companies.” VCCP also launched its first campaign for Canon last month after winning integrated creative duties and beginning to work with the client in January.