Buzzman has expanded its relationship with key client Burger King to include Russia.
Burger King selected Buzzman following a review which included David and local agencies Friends Moscow and TutkovBudkov. Buzzman will be tasked with communications across all platforms.
The appointment follows Burger King adding David to its agency roster in France, where Buzzman has led the account for some time. It also follows Havas Group’s acquisition of a majority stake in Buzzman last September.
“After France and Belgium, the winning of Burger King in Russia confirms our ability to establish and embody the brand’s culture in different markets. We are so proud to have built a unique partnership with the brand since the beginning in 2014, when Burger King entrusted Buzzman to manage its return to France and reach their brand image and business goals,” Buzzman founder Georges Mohammed-Cherif said in a statement. “We have a great relationship with Fernando Machado, Global Chief Marketing Officer at Burger King, and all the marketing and communications teams in these countries. Now, it’s maybe time for us to consider opening in the United States, close to the Burger King headquarters.”
Buzzman’s first campaign for Burger King Russia is expected to run sometime this month.