Seeing as it’s April Fool’s and all, it seems like The Viral Factory picked an apt time to launch this effort for Qualcomm’s color e-reader Mirasol, which has a display that supposedly mimics how butterfly wings reflect color.
With fluttery inspiration in tow, TVF released the second clip in the campaign earlier this week that shows a hapless chap being attacked and swept away by butterflies. Now, the end game comes in the form of an emergency press conference (above), which features a dour Qualcomm rep explaining how these events took place, a bitter butterfly expert, and of course the inevitable direction to Qualcomm’s Facebook page.
Agency/Prodco: The Viral Factory
Editor: Brady Hollengren
Producer: Cathleen Alexander
Visual Effects: 23D Films & Jeff Wu