Well, that was quick: here’s the first of what will almost certainly be a series playing off this week’s viral Mullen “world’s toughest job” spot.
The ad loosely ties itself to the ongoing “Up for Whatever” campaign via hashtag.
Its underlying gender joke and brand association aren’t quite clear until the final shot, though the text makes sure to poke fun at the Mullen original by both linking to the clip and noting that the fake job listing behind it never actually existed.
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UPDATE: The responsible agency is Boston-based Relevant 24, which has done work for Priceline, Arby’s, FOX Sports, Doritos and more (homepage here).