Bruce Mau Design (BMD) has announced the hiring of its first chief creative officer since founder Bruce Mau (the current chief design officer of Freeman and co-founder of Massive Change Network) left in 2010. Jeffrey Ludlow steps into the role from design studio 2×4, where he was principal and creative director of its Madrid office.
At BMD, he will be based in Toronto and report to CEO Hunter Tura. Ludlow will be responsible for providing the overall creative leadership and strategic direction of the MDC Partners-owned studio that was folded into the Yes and Company specialist network in May, alongside agencies Hello Design, Northstar and Varick.
He will work across BMD’s Toronto, London and New York offices and clients such as Audi and Netflix.
“The work and studio of Bruce Mau Design has always been a design reference point for me personally, so to carry that design legacy forward and challenge the studio onwards into the future is truly an honor,” Ludlow said in a statement.
At 2×4, Ludlow led creative efforts across New York and Beijing for clients including Nike, Herzog & de Meuron, Kanye West, the MoMA and Prada. He also was responsible for the wayfinding master plan behind the redesign of the 44-story CCTV headquarters in Beijing, which was designed in partnership with OMA and Dutch architect Rem Koolhaas.
“Jeffrey Ludlow is one of the most engaged and committed lead designers that I have had the privilege of working with,” Tura said in a statement. “His commitment to mission-driven design that creates growth, engagement and awareness for brands will be a strategic asset to our clients and collaborators and will significantly enhance BMD’s creative culture. I am thrilled to work with Jeffrey again, and look forward to collaborating and growing BMD together as we expand into new markets and project opportunities.”