Bruce Henderson to Join Jack Morton as CCO

By Patrick Coffee 

A couple of weeks ago, we noted that activation agency veteran, Geometry Global chief creative officer and sometime singer/songwriter/author Bruce Henderson would be leaving his position at the WPP company.

At the time, CEO Carl Hartman implied that the next step in Henderson’s personal evolution would involve “find[ing] his bliss” and possibly even writing another book. That was a nice sentiment, but it was slightly misleading: he’ll be chief creative officer at IPG activation shop Jack Morton Worldwide.

Henderson, who played lead when WPP mashed the OgilvyAction, JWTAction and G2 operations together to create Geometry two years ago, will be “charting the agency’s creative vision” from its headquarters in New York in addition to serving as chairman of its worldwide Creative Council and overseeing its own brand marketing (read: self-promotional) efforts.

In the release, Jack Morton chairman/CEO Josh McCall praises Henderson, who would appear to be the operation’s first CCO:

“Bruce is an extremely talented storyteller, team builder, mentor and inspirational leader, whose experience and award-winning creativity will be a tremendous asset to both our creative teams and our clients.”

Henderson then cites the Morton organization’s “fantastic reputation for creating brand experiences” in explaining his move, writing:

“I’m excited about harnessing the extraordinary impact that comes from connecting brands with people in this way…and I’m looking forward to supporting Jack Morton’s creative leadership globally.”

The newly-appointed creative lead, whose past work has won Clios, Addys, Webbys and Effies, will report directly to McCall.

So no new album, then?