Independent New York agency BouchezPage has added veteran industry leader Brian Martin as CEO. He will partner with creative leader David Page, who founded the agency in 2010 with Brent Bouchez, who died last year after a long battle with cancer.
“When Brent passed, Brian stepped in to help us transition during unprecedented times,” said Page in a statement. “Brent and I always had a deep bench of creative and strategic talent at the ready to help us deliver for our clients. In fact, [prior to his passing,] Brent and I had many meals trying to woo Brian. I know he’s cheering that Brian finally said yes to becoming CEO.”
Martin added that he has been getting to know the agency’s clients to ensure that the company didn’t miss a beat. “This team is as good as it gets in developing savvy strategies and memorable advertising campaigns,” he said.
Martin comes to BouchezPage from Project Worldwide, where he was svp, marketing and communications. Prior to that, he was CEO of Amalgamated, founder and CEO of Source Martin and director of business development at JWT North America. Martin is a highly regarded agency leader, with a history of driving growth through creativity and innovation, who also held roles at Bozell and Deutsch. He has helped create lauded campaigns for Verizon, Bank of America, Jet Blue and Honest Tea.
BouchezPage’s clients include A Place For Mom, Syneos Health and the Damon Runyon Cancer Research Foundation.
Martin and Page, friends for several decades, intend to keep the agency on its current track of “adults creating marketing for adults,” running a small team of seasoned professionals who utilize a network of people to create successful work for long-term brand partners.
“We are committed to our current clients—and we will likely add one or two more that will round out the mix of work we can contribute to,” said Martin. “Our model focuses on doing great work for a small cadre of clients, instead of constantly chasing new ones. This is already the most talented team of people I’ve ever worked with.”