More from CPB today, this time courtesy of Tina Dupuy at Fishbowl LA, who has the exclusive.
(ed’s note: Multiple sources have confirmed today that Jerry Seinfeld will appear in the spots, along side Bill Gates.)
FishbowlLA reveals other celebs that we can expect to see, including “Sarah Silverman, Willie Nelson and motorcycle rider Travis Pastrana, Matthew McConaughey and Ralph Nadar. Also in what seems like a direct answer to the Mac campaign — Rob Corddry and Stephen Colbert may also do a spot. Most notable of the names is that of the late great Bernie Mac (insert lame pun ‘burning Mac’ here)…”
More about the campaign after the jump.
Apparently, the campaign will also focus on ‘everyday people…in real situations.’ Again, from FishbowlLA:
“Our insider says the whole campaign is focused on ‘everyday’ people using Windows in real situations. Some of the options the agency has been floating around have been a reporter on Humvee, an Obama/McCain speech writer, a DJ — a blues musician. There was a crew that traveled all over the world filming humanitarian workers.”
The ads are due to air beginning Sept. 4. Of the $300 million Microsoft has spent on the work, $10 million is said to be set aside for Seinfeld.