Breaking Down the Benefits of Hyper Island

By Bob Marshall 

 

 

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After 15 years of providing advertising education in Sweden, excuse Hyper Island for being a little cocky in the above video for their institution. They even got Hayden Christensen aka Anakin Skywalker to be their “typical student” and called him Robin. Well, not really, but they did have TWBA/Chiat/Day CCO Rob Schwartz refer to the school as “digital Harvard.” Hey, ad school hopefuls, have you considered a trip overseas to round out your portfolios?

While chalk might not be the most “digital” educational tool we’ve run across, there’s something to be said for simple blackboard and, as one of my old professors referred to it, “God’s Chalk.” A model-esque student body that boasts a whopping 98% job placement success rate within the first six months of graduating? High praise from some of advertising’s biggest names? If you’re the type that sees ad schools as a necessary tool for furthering your career, Hyper Island seems too good to be true, doesn’t it? Maybe, I’m completely off. Any alums out there want to chime in? Apparently, enrollment is free if you’re a legal resident of a Nordic country.

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