What do social media managers do all day beyond schedule Facebook posts and try not to stop staring at HootSuite? Apparently, they share jokes with their other brand bros who may or may not work in the same “War Rooms.”
The people who run the AdWeak account (who probably work in advertising themselves, whoa) had a sort-of amusing, mostly confusing interaction with several seemingly unrelated brands yesterday after making fun of one of them.
First:
BREAKING: Applebee’s Engages Facebook Fans With Photo Of Food And Call To Action pic.twitter.com/CorcNOU0It
— ADWEAK (@adweak) April 14, 2016
This does seem like the very sort of food item one might order directly from Facebook. The copy on that original post read, “Take the break you earned & get the lunch you deserve.”
And then some weird shit followed.
@adweak OH HECK NAW ADWEAK THROWING SHADE AT MY BUD @Applebees! @BarbasolShave and @JakeStateFarm won’t stand for this!
— Pete Zaroll (@totinos) April 14, 2016
@BarbasolShave@adweak@JakeStateFarm@Applebees I’ll bring a backpack full of pizza rolls so we’ve got an in-line snack.
— Pete Zaroll (@totinos) April 14, 2016
A few Regulars tried to jump in, but they were pretty much lost amid all the Brands doing Authentic things with their Voices.
I’ll see you all there, @BarbasolShave, @totinos, @adweak, and @Applebees!!! I’ll be the one in khakis.
— Jake from State Farm (@JakeStateFarm) April 14, 2016
It’s almost like there are real people running these accounts or something.
@nothinbutlag@JakeStateFarm@BarbasolShave@totinos@adweak Thanks Justin. Just a normal day chatting to our Applebuddies! ~ARH
— Applebee’s (@Applebees) April 14, 2016
Meh.
@Applebees@JakeStateFarm@BarbasolShave@totinos BREAKING: AdWeak Lawyers Advise Not To Mock Applebee’s Anymore
— ADWEAK (@adweak) April 14, 2016
We can count the number of engagements and brand awareness points scored in this thread on one hand.
But Applebee’s, Totino’s, State Farm and Barbosol have pulled this kind of totally unplanned Brand Synergy before. They don’t share parent companies, and they don’t share social media agencies (we are pretty damn sure Barkley had nothing to do with this). Most of them run their accounts in-house. They’re not even remotely related to one another.
Something shady is going on here and we will figure it out when we have time to do all the Google searches.