AgencySpy has learned that Atmosphere BBDO will be absorbed by Proximity Worldwide. Roy Elvove, EVP director of corporate communications confirmed the news moments ago.
Atmosphere is one of the “original” digital shops, and is located just downstairs from parent agency BBDO. The agency has been open since 1999, and has worked for the likes of AT&T, Corona, Target and FedEx.
According to Elvove the agency “is joining Proximity Worldwide, BBDO’s award-winning global network, as its New York presence. It will be called Atmosphere Proximity and will continue to be run by Andreas Combuechen, one of Atmosphere’s founding partners, as Chairman, CEO and CCO.”
Furthermore, Combuechen will join the Proximity Worldwide Board and report to Andrew Robertson, chairman of Proximity Worldwide…”
Writes Elvove, “By having Atmosphere join Proximity, it enables us to expand Proximity’s capabilities into the U.S. while providing Atmosphere and its clients with global reach.”
A source told AgencySpy that staff without client conflicts will be absorbed by BBDO proper. More on this story as it unfolds.