Digitas has Boston has gotten a new boss. Glenn Engler has been named the president of the agency’s headquarters. The Tufts graduate was previously executive vice president, leading the agency’s General Motors and XM accounts. Before coming to the agency, Engler was a senior partner at CDI and Mercer Management Consulting. The release informs us that he: “he led strategy engagements for Fortune 500 companies in the broadcasting, media, entertainment, publishing, retail and automotive industries.”
Whoa-ho. Those are some serious credentials. Based on the video above, that’s just what those Beantown kids need – a heavy hand to get them back behind their desks where they darn well belong!