Dad doesn’t need another tie nor soap on a rope for Father’s Day. He needs something he’ll actually use, like one of the pizza themed gifts from Boston Pizza.
The North American pizza shop is bringing some pizzaz to the annual occasion this year with the launch of its “Za for Pa Father’s Day Gift Shop.” The online shop features 19 tropical-themed items that are among the usual dad gifts: a water bottle, duffle bag, throw blanket, coaster set, laptop sleeve and, yes, socks, each item with a distinctive Boston Pizza-themed design.
Open through June 18, the online shop was developed in partnership with Toronto agency john st. and Society6, an online marketplace that features items created by more than 450,000 independent artists worldwide.
In addition to looking dad-cool, the items feature a special QR code that drives to a registration site. When dads send a picture of themselves with their “Za for Pa” gift to the site, they receive a $25 gift card for a first time ever ‘Dads Eat Free’ promotion.
“Dads are some of our most loyal guests, so we thought what better way to celebrate them than with pizza-laden gifts that unlock free pizza?” said Sean Megna, marketing manager at Boston Pizza.
The gift shop is being promoted through a social media campaign featuring individual ads for each of the store’s items, with Dads demonstrating the products using typically humorous dad poses. The ads drive to the BP Father’s Day Gift Shop website.
Boston Pizza will donate all net proceeds from the sale of “Za for Pa” items to the Coalition to Cure Prostate Cancer.
“We know there are a lot of Dads and Father Figures out there who are big fans of Boston Pizza. And Boston Pizza is a big fan of them,” said Cam Boyd, executive creative director at john st. in a statement.