Boost Mobile and 180LA Look Back at Their 2016 Voting Efforts

By Patrick Coffee Comment

We would bet that you have little desire to revisit the mess that just ended in an election. But you may recall that Boost Mobile and 180LA created a campaign ahead of November 8 that addressed a very real problem: The very act of voting is far more difficult than it should be for millions of Americans.

However you voted (or didn’t), there’s no denying that nearly 1,000 polling places were shut down in 2016. And most of them were not located in high-income Westchester County suburbs, surprise.

Anticipating that trend, Boost Mobile turned hundreds of its stores into places where people could vote on Election Day. It was a first-of-its-kind project, and here’s a final case study film.

That was encouraging in its own way. There were also some events featuring Chance the Rapper and his charity, with Boost serving as a co-sponsor of the #ParadetothePolls effort along with TurboVote Challenge and Virgin Hotels. Boost also implies that it played a role in making November 7 the most effective day of early voting in the history of Chicago. And the Boost Your Voice site still contains plenty of unfortunate statistics.

The fact that nearly half of all eligible Americans didn’t vote at all and that thousands, if not millions, still had to wait in long lines (on a freaking work day, no less) to do so remain problematic because greater turnout will always make a representative democracy more reflective of the people it affects. We personally think the U.S. should all but require citizens to vote and create a national holiday to do so, but nobody in power seems to share that opinion and Americans can be pretty stubborn about certain things.

“No one should stand in line for hours because they live in a lower-income neighborhood,” said Boost director of brand strategy and marketing Peiti Feng. “Every American citizen has the right to vote, and we, as businesses, should do our best to help. We’re making progress but need to continue our efforts to inspire change for future elections.”

From 180LA ACDs Brian Farkas and Tylynne McCauley, who led this campaign: “We hope this example of success will inspire more counties to accept our offer and lead to large-scale impact in future elections.”

Until November 2018 … or whenever people start giving a damn about midterms.


Campaign: Boost Your Voice
Agency: 180LA
Client: Boost Mobile
Director, Brand Strategy and Marketing Communications – Peiti Feng Sr. Manager Social & Integration – Jeremy Agers
Sr. Manager Brand Strategy – Kham Lam
Sr. Manager Advertising & Creative – Nick Holt
Social Media MGR – Ginger Conrad
Brand Coordinator, Social & Integration – Amanda Nogaki
Agency: 180LA
Chief Creative Officer: William Gelner
Executive Creative Directors: Eduardo Marques, Rafael Rizuto Creative Directors: Mike Bokman, Jason Rappaport
Digital Creative Director: Karan Dang
Director of Art & Design: Chris Welsby
ACD/Copywriter: Tylynne McCauley
ACD/Art Director: Brian Farkas
Designers: Matt Jensen, Delaney Maher
Head of Production: Natasha Wellesley
Executive Producer: David Emery
Producer: Aine Carey
Senior Content Manager: Jay Lledo
Social Media Manager: Karla Burgos
Digital Producer: Ryan Schmidt
Executive Digital Producer: Stephen Fahlsing
Project Manager: Lisa Payton
Creative Technologist: Jefferson Wu
UX Designer: Stacey Savage
Head of Account Management: Chad Bettor
Account Director: Mike Slatkin
Account Manager: Eric Reilly
Planners: Theo Soares, Cecelia Girr
Director of Business Affairs: Loretta Zolliecoffer
Business Affairs: Amy Sharma
Government Outreach Team:
Jason Huddleston, Leah Couvelier, Steve Brothers, Russell Milton, Nicole Rejwan, Khalilah Waajid, Kayla Mitchell, Lawrence Gilliam, Missy Evans, Jordan Zolliecoffer, Chance Zolliecoffer, Breely Windham, Shek Shem

Production Co.: The Corner Shop Executive Producer: Anna Hashmi Producers: Stephen Love Jr., Blake Pickens Director: Malik Vitthal
DP: Isiah Donté Lee
Production Co.: Melvin (Chicago & Parade to the Polls) Executive Producer: David Emery
Director/Producer: Aine Carey
DP (Chicago): Erik Ljung
Editorial Company: Melvin Producer: Brian Scharwath Editor: Dave Groseclose
Facility: Therapy Studios
Executive Producer: Joe DiSanto
Recording Mix
Recording Studio: Therapy Studios
Digital Company: Jam3