After their amusing spot featuring a basketball player juggling a couple of extra balls, Boost Mobile and 180LA are back together once again, this time emphasizing the savings Boost customers can get. In three short videos, we see various stealing scenarios: a man on the subway gets pickpocketed, a city guy leaps over fences to evade a mugger, a woman has her purse snatched on the sidewalk. But by the end of each ad, the victim has money handed back to them, showing that “Boost Mobile puts cash back in your pocket, literally.”
It’s a good concept, and the little song that shifts each scene into celebration coupled with the actors’ yay-I’m-richer-than-I-thought smiles makes these spots sweet. I only wish they could have cast at least one white thief. Sure, they’re all good guys in the end, but these spots still reinforce tired racial stereotypes. We can do better.
Credits and the rest of the videos after the jump.
CREDIT LIST
Campaign: Boost Mobile Shrinkage
Length: :30
Spot: Pickpocket
Agency: 180LA
Client: Boost Mobile
Agency: 180LA
Executive Creative Director: William Gelner
Creative Director: Carl Corbitt
Creative Director: Anja Duering
Copywriter: Sean Smith
Art Director: Brandon Sides
Head of Production: Natasha Wellesley
Senior Producer: Dave Stephenson
Head of Account Management: Chad Bettor
Account Director: Jerico Cabaysa
Account Manager: Frith Dabkowski
Account Manager: Paul Kinsella
Account Coordinator: Mackenzie Walen
Planning Director: Mitch Polatin
Production
Production Co.: Rattling Stick
Director: Daniel Kleinman
DP: Sal Totino
Executive Producer: Johnnie Frankel
Executive Producer: Jennifer Barrons
Head of Production: Joe Biggins
Production Designer: Dave Wilson
Stylist: Keith Wager
Casting Company: Dan Bell Casting
Casting Director: Dan Bell
Editorial
Editorial Company: Cut + Run
Editor: Steve Gandolfi
Executive Producer: Carr Schilling
Producer: Amburr Farls
Assistant Editor: Sean Stender
Completion/Special Effects
Colorist: Siggy Ferstl
Transfer Facility: CO3
Online/VFX: The Mill
Flame Artist: Gareth Parr
Managing Director: Ben Hampshire
Executive Producer: Sue Troyan
Head of Production: Ari Davis
Deputy Head of Production: Enca Kaul
Producer: Jessica Ambrose
Recording Mix
Recording Studio: Lime Studios
Date: 7/1/13
Mixer: Rohan Young
Asst Mixer: Jeff Malen
Client Credits
Director, Brand Strategy + Marketing: Peiti Feng
Multicultural Brand Manager: Arlin Morales
Creative Director: Wally Fox
Brand Manager: Ian O’Gorman
Advertising Manager: Rosalind Ledesma