Charlotte full-service independent agency BooneOakley recently launched a holiday spot for regional fast food chain Bojangles which positions the brand’s logo as hero.
In the ad, a young couple are setting up their Christmas tree when they realize the star is broken. Luckily, the guy just brought home some Bojangles and uses a flashlight, razor and Bojangles’ logo to find a solution. The 30-second spot, set to the Sufjan Stevens song “Put the Lights on the Tree,” manages to tell this story without any dialogue, ending with the couple hosting a holiday party with friends and a banquet of food from Bojangles followed by the punny tagline “‘Tis the Seasoning.” It’s definitely a step up from the agency’s spot for the chain featuring Bubba Watson from this spring.
Credits:
CD: David Oakley
ADs: Eric Roch von Rochsburg, Micah Whitson
CW: Mary Gross
Agency Producer: Laura George
Prod. co.: Boulevard Films, Charlotte
Director: Matt Pittroff
DP: Marc Laliberté Else
Exec Producer: Billy Patete
Producer: Angela Street
Post/Color Correct: Wondersmith, Charlotte
Editor: Chris Walldorf
FX: Byron Nash
Producer: Joe Murray
Telecine Artist: Clark Bierbaum
Sound: 26 Inch Productions, Charlotte
Engineer: Mike Lee