Bono Tries to Guilt You Into Downloading U2’s New Song

By Erik Oster 

You probably saw the trailer for U2’s new music video, directed by Mark Romanek, for their latest release “Invisible” during the big game last night, but here it is in case you fell asleep during one of the most boring Super Bowl games in recent memory.

“Invisible,” which was produced by Danger Mouse and mixed by Tom Elmhirst, is available for free on iTunes today until 11:59 PM (the track first became available for download last night following the Super Bowl). While normally that would still be too much to pay for a new U2 song, for every download Bank of America will be making a one dollar donation to the Global Fund via RED, Bono’s organization set up to channel funds to the Global Fund to Fight Aids. This new partnership “sees Bank of America committing $10m to (RED), and has resulted in a $10 million match from the Bill & Melinda Gates Foundation, as well as $1 million each from both SAP and South Africa’s Motsepe Family – bringing the total commitment to $22 million.” So the latest development in the “Well his music really sucks, but at least he does all those nice things for AIDS relief in Africa,” sees Bono attempting to guilt you into downloading U2’s latest snoozefest so that you can make a contribution to RED free of charge. Or you could just go ahead and make a donation, essentially paying a fee to avoid having anything to do with U2’s music. Credits after the jump.



Creative Agency Hill Holliday

Executive Vice President, Chief Creative Officer: Lance Jensen

Executive Vice Presidents, Group Creative Directors: Spencer Deadrick, David Gardiner

Copywriter: Spencer Deadrick

Art Director: David Gardiner

Designers: Nate Naylor, Duda Bosnic

Vice President, Executive Producer: Brian Gonsar

Broadcast Production Assistant: Katelyn Kennedy

Executive Vice President, Managing Director: Leslee Kiley

Executive Vice President, Account Director: Nancy Lehrer

Senior Vice President, Account Director: Jeffrey Nowak

Vice President, Account Director: Andrew Still

Vice President, Management Supervisors: Jaime Nilsson, Kim Almazan

Account Supervisor: Abby Bridgeo

Account Executives: Brooke Patkin, Lizzy Jenkins

Vice President, Program Management: Kelly McSheffrey

Senior Vice President, Group Planning Director: Rowena Alston

Senior Vice President, Director of Broadcast Business Affairs: Lenora Cushing

Creative Agency: M.A.D. London

Creative Director: Jefferson Hack

Account Director: Christina Hardy

Creative Project Manager: Lucia Davies

Production Coordinator: Isla Gordon-Crozier

Junior Designer: Arthur Davidson-Sharp


Production Company:  Anonymous Content

EP / Production: SueEllen Clair

Senior Executive Producer: Eric Stern

Producer: Aris McGarry

Director: Mark Romanek

Lighting Concept: Marshmallow Laser Feast/ Prettybird

Director of Photography: Philippe Le Sourd

Concert Producer: Antony Randall

Production Designer: Joaquin Grey

Editorial: Arcade

Editor: Paul Martinez

Assistant Editors: Sean Lagrange & Andrew Leggett

Managing Partner: Damian Stevens

Executive Producer: Nicole Visram

Post Producer: Leslie Carthy

Additional Mixing: John Bolen at Play

Colorist: Stefan Sonnenfeld at Company 3

Online/VFX: Timber

Creative Director: Jonah Hall

Creative Director: Kevin Lau

Sr. Smoke Artist: Chris Homel

Sr. Flame Artist: Dave Stern

Nuke Compositor: Krista Benson

2D Artist: Dylan Holden

Assistant: Austin Hickman-Fain

Head of Production: Michael Theurer

Producer: Shelby Wong


“Invisible” Music Video:

Production Company: Anonymous Content

Director: Mark Romanek

Sr. Executive Producer: Eric Stern

EP/Production: SueEllen Clair

Producer: Aristides McGarry

Director of Photography: Philippe Le Sourd

Concert Producer: Anthony Randell

Lighting Concept: Marshmallow Laser Feast @ PRETTYBIRD

Production Designer: Joaquin Grey

Editor: Paul Martinez