You probably saw the trailer for U2’s new music video, directed by Mark Romanek, for their latest release “Invisible” during the big game last night, but here it is in case you fell asleep during one of the most boring Super Bowl games in recent memory.
“Invisible,” which was produced by Danger Mouse and mixed by Tom Elmhirst, is available for free on iTunes today until 11:59 PM (the track first became available for download last night following the Super Bowl). While normally that would still be too much to pay for a new U2 song, for every download Bank of America will be making a one dollar donation to the Global Fund via RED, Bono’s organization set up to channel funds to the Global Fund to Fight Aids. This new partnership “sees Bank of America committing $10m to (RED), and has resulted in a $10 million match from the Bill & Melinda Gates Foundation, as well as $1 million each from both SAP and South Africa’s Motsepe Family – bringing the total commitment to $22 million.” So the latest development in the “Well his music really sucks, but at least he does all those nice things for AIDS relief in Africa,” sees Bono attempting to guilt you into downloading U2’s latest snoozefest so that you can make a contribution to RED free of charge. Or you could just go ahead and make a donation, essentially paying a fee to avoid having anything to do with U2’s music. Credits after the jump.
Credits:
Creative Agency Hill Holliday
Executive Vice President, Chief Creative Officer: Lance Jensen
Executive Vice Presidents, Group Creative Directors: Spencer Deadrick, David Gardiner
Copywriter: Spencer Deadrick
Art Director: David Gardiner
Designers: Nate Naylor, Duda Bosnic
Vice President, Executive Producer: Brian Gonsar
Broadcast Production Assistant: Katelyn Kennedy
Executive Vice President, Managing Director: Leslee Kiley
Executive Vice President, Account Director: Nancy Lehrer
Senior Vice President, Account Director: Jeffrey Nowak
Vice President, Account Director: Andrew Still
Vice President, Management Supervisors: Jaime Nilsson, Kim Almazan
Account Supervisor: Abby Bridgeo
Account Executives: Brooke Patkin, Lizzy Jenkins
Vice President, Program Management: Kelly McSheffrey
Senior Vice President, Group Planning Director: Rowena Alston
Senior Vice President, Director of Broadcast Business Affairs: Lenora Cushing
Creative Agency: M.A.D. London
Creative Director: Jefferson Hack
Account Director: Christina Hardy
Creative Project Manager: Lucia Davies
Production Coordinator: Isla Gordon-Crozier
Junior Designer: Arthur Davidson-Sharp
Production Company: Anonymous Content
EP / Production: SueEllen Clair
Senior Executive Producer: Eric Stern
Producer: Aris McGarry
Director: Mark Romanek
Lighting Concept: Marshmallow Laser Feast/ Prettybird
Director of Photography: Philippe Le Sourd
Concert Producer: Antony Randall
Production Designer: Joaquin Grey
Editorial: Arcade
Editor: Paul Martinez
Assistant Editors: Sean Lagrange & Andrew Leggett
Managing Partner: Damian Stevens
Executive Producer: Nicole Visram
Post Producer: Leslie Carthy
Additional Mixing: John Bolen at Play
Colorist: Stefan Sonnenfeld at Company 3
Online/VFX: Timber
Creative Director: Jonah Hall
Creative Director: Kevin Lau
Sr. Smoke Artist: Chris Homel
Sr. Flame Artist: Dave Stern
Nuke Compositor: Krista Benson
2D Artist: Dylan Holden
Assistant: Austin Hickman-Fain
Head of Production: Michael Theurer
Producer: Shelby Wong
“Invisible” Music Video:
Production Company: Anonymous Content
Director: Mark Romanek
Sr. Executive Producer: Eric Stern
EP/Production: SueEllen Clair
Producer: Aristides McGarry
Director of Photography: Philippe Le Sourd
Concert Producer: Anthony Randell
Lighting Concept: Marshmallow Laser Feast @ PRETTYBIRD
Production Designer: Joaquin Grey
Editor: Paul Martinez