Boehringer Ingelheim Sends $100 Million Animal Health Media Account to OMD

By Erik Oster 

Boehringer Ingelheim has sent media buying and planning duties for its animal health division, which includes the Frontline and NexGard brands, to Omnicom Media Group’s OMD.

OMD will be tasked with handling media for Boehringer Ingelheim’s animal health brands in the U.S., EMEA and APAC. Campaign broke the news earlier today. Omnciom deferred to the client for comment. Boehringer Ingelheim has yet to respond to requests for comment.

The appointment concludes a lengthy review dating back to last December. Incumbents on the account included Assembly in the U.S. and Zenith for global.

Boehringer Ingelheim spent around $100 million on measured marketing for its animal health division last year, according to global data company Comvergence. According to a source with knowledge of the account, around 60% of that spending is within the U.S.

The appointment follows the NFL handing off the majority of media responsibilities to OMD last week, as well as social media platform TikTok sending global media responsibilities to Omnicom Media Group’s PHD.

 

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