Just two months after launching its “Wonderful World” anthem ad for Miller Lite, TBWA/Chiat/Day Los Angeles returns with a bevy of spots for the brew brand that take place in the most ideal of locations: the convenience store. Helmed by Arts & Sciences director Matt Aselton and starring Eastbound & Down alum Marco Rodriguez–who’ll still always be the “supermarket killer” from Stallone’s classic Cobra to us–the campaign introduces us to a variety of quirky characters whose evening is officially set with a six-pack of Miller Lite and a bit of inspiration from Rodriguez’s bodega clerk.
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Whether they be the chardonnay party crasher, muscular like-minded twins, the karaoke enthusiast or the “one-tripper,” Rodriguez is there to help throughout the eight (!) spots unveiled by TBWA/Chiat/Day LA, which of course took over as creative AOR for Miller Lite last fall. Considering the theme, scenarios and settings of this rather ambitious campaign, it should be familiar to the partygoer in all of us–though the choice of beer may vary. You can check out the rest of the spots here.
Credits:
Client: Miller Lite
Chief Marketing Officer: Andy England
VP of Brand Marketing, Miller Family of Brands: Gannon Jones
Senior Director, Miller Family of Brands: Ryan Reis
Director, Miller Lite: Greg Butler
Senior Marketing Manager, Miller Lite: Jeanne-ette Boshoff
Marketing Manager, Miller Lite Multicultural: Julia Watson
Agency: TBWA\Chiat\Day LA
Chief Creative Officer: Stephen Butler
Executive Creative Director: Fabio Costa
Creative Director: Mark Peters
Creative Director: Jason Karley
Creative Director: Rick Utzinger
Creative Director: Bob Rayburn
Creative Director: Matthew Woodhams- Roberts
Creative Director: David Horton
Senior Art Director: Jeff Dryer
Senior Art Director (Last Minute Gift): Chris Rodriguez
Senior Copywriter (Last Minute Gift): Guy Helm
Creative Director (Twins): Harris Wilkinson
Art Director (Twins): John Stobie
Director of Production: Brian O’Rourke
Executive Producer: Anh-Thu Le
Producer: Stephanie Dziczek
Business Lead: Jill Nykoliation
Group Account Director: Chris Hunter
Group Planning Director: Scott McMaster
Account Director: Bryan Reugebrink
Project Manager: Alice Pavlisko
Director of Business Affairs: Linda Daubson
Business Affairs Manager: Nora Cicuto
Business Affairs Manager: Dorn Reppert
Director, Traffic Operations: Dessiah Maxwell
Senior Traffic Operations Manager: Judy Brill
Agency: Team Ignition
Senior Art Director: Erick Rodriguez
Senior Copywriter: Raul Mendez
Account Director: Giovanni Chiappardi
Account Planner: Elsa Gonzalez
Production Company: Arts & Sciences
Director: Matt Aselton
Managing Director/Partner: Mal Ward
Executive Producer/Managing Partner: Marc Marrie
Producer: Zoe Odlum
Director of Photography: Sal Totino
Production Designer: David Wilson
Editorial: Spot Welders
Editor (Advice, Silver Man): Haines Hall
Editor (One Tripper ENG, Twins, Karaoke): Kevin Zimmerman
Editor (Rivals, One Tripper SPAN): JC Nunez
Editor (Last Minute Gift, Present): Oli Hecks
Executive Producer: Carolina Sanborn
Producer: Evan Cunningham
VFX: MPC
Executive Producer: Karen Anderson
Producer: Abisayo Adejare
Colorist: Mark Gethin
VFX Lead: Mark Holden
VFX: Benji Davidson, Dylan Brown, William Cox, Sandra Ross
