McCann New York turns to a cute feline star in its holiday spot for the New York Lottery, entitled “Bodega Cat.”
We’re introduced to the ad’s titular star, sitting in a window sill, as a man approaches the bodega’s owner and announced that he has a winner. At the end of the day, he says goodbye to the cat, whose name, we learn, is Cyrus. But Cyrus has other ideas.
The remainder of the spot focuses on Cyrus’ journey to the man’s house, who he finds napping in a chair. It concludes with the tagline, “Share a little holiday magic.”
It’s hard not to be taken in by Cyrus’ charm. Solid direction by Jake Scott certainly helps as well, even if the musical selection, a cover of James Taylor‘s “How Sweet It Is (To Be Loved By You)” by Julia Stone feels neither an appropriate fit for the action or particularly engaging.
Credits:
Agency: McCann NY
Chief Creative Officer, North America: Eric Silver
Chief Creative Officers, McCann New York: Sean Bryan & Tom Murphy
Executive Creative Directors: Mat Bisher & Dan Donovan
Creative Director, Copywriter: Jason Ashlock
Creative Director, Art Director: Dominick Baccollo
Chief Production Officer: Nathy Aviram
VP, Senior Producer: Chance Basset
SVP, Executive Music Producer: Eric Johnson
Music Producer: Dan Gross
Music Business Affairs Manager: Sam Belkin
Business Manager: Natalie Hernandez
Executive Account Director: Scot Beck
VP, Account Director: Caroline Fuller
Account Supervisor: Molly Vossler
Assistant Account Executive: Ellery Gitkin
VP, Strategy Director: Laura Frank
Production Company: RSA
Director: Jake Scott
Producer: David Mitchel
Executive Producer: Tracie Norfleet
Director of Photography: Peter Deming
Editorial: Rock Paper Scissors
Editor: Carlos Arias
Assistant Editor: Maria Lee
Executive Producer: Eve Kornblum
Producer: Taylor Colbert
VFX: A52
VFX Supervisor: Patrick Murphy
CG Lead: Andrew Romatz
2D VFX Artist(s): Steven Wolff, Stefan Gaillot, Richard Hirst, Matt Sousa, Kevin Stokes
2D VFX Assistant: Gabe Sanchez
3D Artists: Andrew Romatz, Tom Briggs, Jun Kim, Michael Cardenas, Joseph Chiechi
Producer: Michael Steinmann
Production Coordinator: Andrew Rosenberger
Executive Producer: Patrick Nugent & Kim Christensen
Managing Directors: Linda Carlson & Jennifer Sofio Hall
Music:
Song Title: How Sweet It Is
Artist: Julia Stone
Audio: Heard City
Phil Loeb, Audio Engineer
Telecine: Company 3
Tim Masick, Colorist