Bob Evans Farms, a top manufacturer of farm-fresh refrigerated sides and breakfast products, has named independent agency Venables Bell + Partners its agency of record after a competitive review. VB+P will lead brand-building efforts across the Bob Evans Farms portfolio with a principal focus on its flagship Bob Evans brand and will support the company’s mission to create farm-inspired food that makes mealtime easier.
Bob Evans Farms is focused on strengthening its position as a market leader in delivering mealtime favorites for busy people. As its branding partner, VB+P will be responsible for developing a communication strategy that includes research, brand platform and creative development, as well as communications ecosystem development, rollout and measurement.
“We are delighted to partner with VB+P as our agency of record,” said Ciare James, vice president of brand marketing, Bob Evans Farms in a statement. “With our market leadership position across several refrigerated foods categories, we selected VB+P for their top-notch strategic communications framework and shared values, including a commitment to diversity, equity and inclusion. Our team is energized by the collaborative work ahead to deliver breakthrough marketing for our legacy brand.”
In addition to the flagship Bob Evans brand, the company’s product portfolio includes Simply Potatoes, Egg Beaters and Owens Sausage.
“For us, having the opportunity to work alongside Bob Evans Farms amazing, collaborative team right from the start, was the perfect challenge,” said Gabi Levi, director of strategy, Venables Bell + Partners in a statement. “Unlike the traditional work-and-reveal pitch, we came to the table with a workshop that quickly proved how united we were in our drive to debunk the overprocessed depictions of mealtime. The Bob Evans brand is already a category leader and we can’t wait to help them share their new products and new technology with the world.”